{
  "id": 12996911,
  "title": "The Second Build: What Holly Thaggard Brought From Supergoop! to WaterOuai!",
  "url": "https://urgent.news/2026/10/09/the-second-build-what-holly-thaggard-brought-from-supergoop-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T01:31:11.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/the-second-build-what-holly-thaggard-brought-from-supergoop-to-waterouai/91416450"
  },
  "original_language": "en",
  "account": null,
  "summary": "Holly Thaggard transformed sunscreen into a daily ritual. Now she’s betting the same instinct-educate first, sell second-can do the same for water.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}