{
  "id": 12991892,
  "title": "Study documents beef industry group's early efforts to counter climate concerns",
  "url": "https://urgent.news/2026/10/09/study-documents-beef-industry-groups-early-efforts-to-counter-climate",
  "topic": "science",
  "section": "Science",
  "published": "2026-10-09T00:40:11.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-documents-beef-industry-group-early.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "A new study published in PLOS Climate reveals that the National Cattlemen's Association, a leading U.S. beef industry trade association, was aware of cattle's contribution to global warming as early as 1989 but chose to focus its response on protecting consumer demand through public relations efforts. The study, led by researchers at the University of Miami Rosenstiel School, analyzed internal documents, media coverage, and government reports to trace the association's response to emerging scientific evidence about methane emissions from 1986 to 1996. The records show that despite understanding the issue and the existence of options to reduce methane emissions, the association prioritized shaping public perception and countering the idea that eating less beef could help.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Mongabay",
        "title": "Counterfeit seeds threaten African farmers’ crops and climate resilience: Study",
        "url": "https://urgent.news/2026/10/08/counterfeit-seeds-threaten-african-farmers-crops-and-climate",
        "published": "2026-10-08T20:41:11.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}