{
  "id": 12989663,
  "title": "International Poultry Expo (IPEX) 2026: Adviser highlights benefits, potential of poultry industry",
  "url": "https://urgent.news/2026/10/09/international-poultry-expo-ipex-2026-adviser-highlights-benefits",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T00:27:58.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40443343/international-poultry-expo-ipex-2026-adviser-highlights-benefits-potential-of-poultry-industry"
  },
  "original_language": "en",
  "account": "Lahore hosted the International Poultry Expo (IPEX) 2026, during which Haroon Akhtar Khan, Prime Minister Muhammad Shehbaz Sharif's adviser for Industries and Production, emphasized the importance of a robust export strategy for Pakistan's poultry industry. Khan highlighted the sector's potential to bolster food security, generate employment, and stimulate economic growth. He stressed that the poultry industry, as a pivotal connector between rural areas, industry, laboratories, and markets, must transition from meeting domestic demand to competing globally. Despite challenges such as high production costs, disease concerns, energy pressures, and uncertainty, the industry has maintained production, showcasing its resilience and significance to the national economy. Khan urged the government, under Shehbaz Sharif's leadership, to translate policies into practical outcomes and economic activity through increased investment, industrial expansion, and employment creation. He advocated for ensuring consistent availability of poultry feed and essential raw materials, with import decisions for soybean and other critical inputs based on clear requirements and strict timelines. Emphasizing the need for disease surveillance, internationally recognized processing standards, and comprehensive traceability systems, Khan stressed that halal certification, along with disease surveillance, would be crucial for expanding access to international markets. He also advocated for modern technology, precision feeding, advanced genetics, early disease detection, and digital monitoring to enhance productivity and competitiveness. Khan called for international partnerships to support technology transfer, training, local supply chain development, and greater opportunities for youth in poultry-related fields. Punjab Minister for Industries and Commerce, Chaudhry Shafay Hussain, noted the presence of 26 international companies at the expo, praising the collaboration between local and international firms. He noted that the government was working to reduce poultry feed prices and promote soybean cultivation, aiming to bring down the cost of poultry meat. Hussain highlighted Punjab's collaboration with China to promote modern agriculture and the government's efforts to manufacture agricultural machinery locally.",
  "summary": "LAHORE: Adviser to the Prime Minister for Industries and Production, Haroon Akhtar Khan, has called for a comprehensive export strategy to enable Pakistan’s poultry industry to establish a strong footprint in international markets, saying the sector has the potential to become a major contributor to food security, employment and economic growth. Addressing the International Poultry Expo (IPEX)…",
  "key_points": [
    "Industry's resilience shown despite high production costs, disease concerns, and energy pressures.",
    "Punjab aims to reduce poultry feed prices and promote soybean cultivation for cost reduction."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}