{
  "id": 12947125,
  "title": "Digital Ad Spend Just Hit $295B. Consumers Are Paying Billions to Escape It",
  "url": "https://urgent.news/2026/10/08/digital-ad-spend-just-hit-295b-consumers-are-paying-billions-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T20:14:19.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amy-zwagerman/digital-ad-fatigue-community-marketing-strategy-2027/91417017"
  },
  "original_language": "en",
  "account": null,
  "summary": "Digital ad spend keeps climbing, but 65% of consumers now actively avoid ads. Why smart brands are shifting budgets to owned physical communities.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}