{
  "id": 12943558,
  "title": "MrBeast Auctions Off the Original Sketch of His Logo With Estimated Value of $20,000",
  "url": "https://urgent.news/2026/10/08/mrbeast-auctions-off-the-original-sketch-of-his-logo-with-estimated",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-08T18:55:23.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/mrbeast-auctions-off-the-original-sketch-of-his-logo-with-estimated-value-of-20000"
  },
  "original_language": "en",
  "account": "The original pencil sketch of MrBeast's famous blue tiger logo is up for auction, with experts predicting it could fetch over $20,000. MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed individual creator on YouTube, boasting a staggering 520 million subscribers. Known for his extravagant challenge videos, generous cash prizes, and philanthropic initiatives, MrBeast has become a household name in the past fourteen years since launching his channel in 2012. The sketch, measuring 8.5 by 11 inches, does not include any color and depicts the logo as it is known today, minus a pink lightning bolt over the tiger's eye. Created during a brief 10-minute brainstorming session in 2018, the logo has been synonymous with MrBeast's branding, appearing on his YouTube channel, merchandise, and even a line of chocolate bars. The auction, part of Heritage Auctions' Fall Sports Catalog, is scheduled to take place from October 23 to 25. While the logo may seem simplistic, its creator admits that he put little thought into its design at the time, stating that \"even though that logo has probably been seen a hundred billion times, I actually put very little thought into it.\" MrBeast, who is also a game show host on Amazon Prime Video and co-author of a book with best-selling author James Patterson, has transformed his viral YouTube fame into a multifaceted media empire.",
  "summary": "The original pencil sketch of Jimmy ‘MrBeast’ Donaldson’s famous logo is being auctioned off, and experts estimate that it could be worth over $20,000.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}