{
  "id": 12926421,
  "title": "Adidas sues Australian label White Fox over four stripes design",
  "url": "https://urgent.news/2026/10/08/adidas-sues-australian-label-white-fox-over-four-stripes-design",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T18:17:28.000Z",
  "source": {
    "name": "BBC World",
    "slug": "bbc-world",
    "url": "https://www.bbc.co.uk/news/articles/c9e8ld448km8o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Adidas has initiated legal action against Australian fashion label White Fox, alleging that the company's clothing featuring a four-striped design is deceptively similar to Adidas' distinctive logo. The sportswear giant claims White Fox has refused Adidas' repeated requests to cease selling and promoting such products since March. White Fox, a fast-fashion online retailer popular among teenagers and young adults in Australia, the UK, and the US, has relied on billboards, bus advertising, and influencer marketing to build its brand. Adidas asserts that its three-striped design carries substantial value in Australia, having been trademarked since 1957. According to Federal Court documents, White Fox has been selling and advertising clothing with four parallel, equally wide stripes since at least March, which Adidas argues infringes upon its trademark. The lawsuit also alleges that White Fox's advertisements featuring its four-striped clothing and branded socks often include genuine Adidas items, potentially leading Australians to believe that Adidas endorses the design. Adidas is seeking damages, claiming White Fox must pay for the profits generated by the products, along with interest and legal costs. Evidence includes side-by-side comparisons of Adidas products with White Fox clothing, such as sweatpants and lounge shorts, as well as images of advertisements showing White Fox merchandise paired with Adidas shoes. The case follows a successful lawsuit Adidas won in 2013 against Pacific Brands for selling shoes with four stripes. White Fox, founded by Georgia, Daniel Contos, and their mother Melina Maceri in 2013, has expanded its presence in the US and the UK since its launch. In the 12 months ending June 2025, the company generated AU$542m, a four-fold increase from its 2022 revenue of AU$121m.",
  "summary": "The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC News",
        "title": "Adidas sues Australian label White Fox over four stripes design",
        "url": "https://urgent.news/2026/10/08/adidas-sues-australian-label-white-fox-over-four-stripes-design-12927200",
        "published": "2026-10-08T18:17:28.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}