{
  "id": 12921253,
  "title": "‘The Traitors: New Blood’ Attracts Fresh Meat On NBC & Peacock",
  "url": "https://urgent.news/2026/10/08/the-traitors-new-blood-attracts-fresh-meat-on-nbc-peacock",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-08T18:00:00.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/10/the-traitors-new-blood-ratings-boost-franchise-expansion-nbc-1237150255/"
  },
  "original_language": "en",
  "account": null,
  "summary": "EXCLUSIVE: American audiences are buying into NBCUniversal’s expansion of The Traitors. The Traitors: New Blood has raked in more than 7 million new cross-platform viewers to the franchise within its first two weeks, according to internal data. That’s a 45% expansion of the franchise’s cross-platform reach, bringing it to more than 22 million total viewers, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}