{
  "id": 12917340,
  "title": "The “20% Rule”: Why Buyers Are Slashing Company Valuations Over This One Mistake",
  "url": "https://urgent.news/2026/10/08/the-20-rule-why-buyers-are-slashing-company-valuations-over-this-one",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T17:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/christine-slocumb/the-revenue-rule-that-can-make-or-break-your-company-valuation/91416761"
  },
  "original_language": "en",
  "account": null,
  "summary": "When a single customer makes up too much of your revenue, buyers punish you with discounted multiples and delayed earnouts. Here’s how to protect your exit.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}