{
  "id": 12915117,
  "title": "Telecel Ghana unveils Project X with Black Sherif partnership",
  "url": "https://urgent.news/2026/10/08/telecel-ghana-unveils-project-x-with-black-sherif-partnership",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T17:35:34.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/telecel-ghana-unveils-project-x-with-black-sherif-partnership/"
  },
  "original_language": "en",
  "account": "Telecel Ghana has introduced Project X, a fresh initiative in collaboration with Ghanaian musician Black Sherif, with the goal of engaging younger audiences while promoting the Telecel Cash platform. At the launch, Telecel Ghana's CEO, Ing. Patricia Obo-Nai, explained that the partnership combines the dynamic and lively Telecel brand with Black Sherif's influence and narrative. The initiative is set to continue for a year, with Black Sherif delivering a series of surprises to consumers via his social media channels. Obo-Nai stated that there will be surprises almost every month, and consumers should pay attention to Black Sherif's posts, as they may contain unexpected offerings. She emphasized the security of Telecel Cash, ensuring customers that their funds remain protected as long as they keep their passwords and passcodes confidential. \"We wanted to convey how secure and reliable Telecel Cash is, and you can entrust your money to us, knowing it is safe,\" Obo-Nai added. Black Sherif, the focal point of the partnership, urged Ghanaians to utilize Telecel Cash and follow his social media profiles for updates on the campaign. He promised to share special codes during his appearances on TikTok, Snapchat, and Instagram, which would provide free transactions, gifts, and other rewards for consumers. \"When you see me talking, it's not just talking, not just playing music. There's a Blacko code. I have codes that I will be sharing for free transactions, all of that. You'll be receiving gifts and tokens from me,\" Black Sherif disclosed. Project X aims to enhance customer engagement and boost usage of the Telecel Cash wallet and Telecel Play app.",
  "summary": "Black Sherif, who is at the centre of the partnership, also encouraged Ghanaians to use Telecel Cash and follow his social media platforms for updates on the campaign.",
  "key_points": [
    "Telecel Ghana launches Project X with Black Sherif collaboration",
    "Initiative aims to engage younger audiences and promote Telecel Cash",
    "Black Sherif to deliver monthly surprises via social media"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Joy Business",
        "title": "Telecel Ghana unveils Project X with Black Sherif partnership",
        "url": "https://urgent.news/2026/10/08/telecel-ghana-unveils-project-x-with-black-sherif-partnership-12918556",
        "published": "2026-10-08T17:35:34.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}