{
  "id": 12908821,
  "title": "Amazon is roasting users with their own shopping habits, but it don't have nothin' on us",
  "url": "https://urgent.news/2026/10/08/amazon-is-roasting-users-with-their-own-shopping-habits-but-it-dont",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-08T16:38:25.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/hardware/amazon-is-roasting-users-with-their-own-shopping-habits-but-it-dont-have-nothin-on-us/"
  },
  "original_language": "en",
  "account": "Amazon, the colossal e-commerce giant, is mining personal data from its users, revealing insights into their shopping habits and preferences. Yet, it seems Amazon's own About You feature is perhaps outdone by its competitors. This feature, introduced in May, garnered attention after users noticed the peculiar insights it offered.\n\nOne user reported that Amazon assumed she had flat buttocks, while another claimed Amazon labeled her as not easily trustworthy. A Reddit user shared that Amazon had noted a tired gray cast, hinting at sleep deprivation.\n\nHowever, skepticism arose when the writer tested the feature on themselves, finding it painfully mundane. Their About You suggested they preferred plant-based milk and systematically swapped consumable household items. When asked to share the results with the team, writer Josh joked about being a \"brain jenious\" and noted Amazon's claim that he favored classic and intellectual literature. Yet, the writer admitted to being a casual camper, contradicting Amazon's assertion.\n\nAndy, a hardware writer, discovered that Amazon thought he owned several microwaves, likely due to two purchases in the past, one of which malfunctioned while making popcorn. In another instance, a customer's name was erroneously set as \"Shingo,\" after he purchased several volumes of a book.\n\nThe About You feature, while informative, appears to be more of a quirky novelty than a profound tool, often leading to humorous misinterpretations rather than insightful revelations.",
  "summary": "Getting to know you, getting to know all about you…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}