{
  "id": 12904991,
  "title": "Apple announces special event for October 13: ‘Welcome home’",
  "url": "https://urgent.news/2026/10/08/apple-announces-special-event-for-october-13-welcome-home",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-08T16:03:08.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/08/apple-announces-special-event-for-october-13-welcome-home/"
  },
  "original_language": "en",
  "account": "Apple announced a special event on October 13, 2023, with the theme \"Welcome home.\" The announcement was made by Greg Joswiak, Apple's SVP of Worldwide Marketing, through a teaser video. The event is expected to launch several new Home products, including possible co-developed LG accessories. An invite was sent to press for a special \"Apple Experience\" at Tribeca, New York, at 9:00 a.m. ET. The launch of MacBook Neo earlier this year followed similar press events, and it is anticipated that all new Home products will be unveiled on the same day. The specifics of the event, such as a full-length product introduction video, are yet to be confirmed.",
  "summary": "Today Apple announced a special event happening next Tuesday, October 13 with the tagline ‘Welcome home.” more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Apple announces a \"Welcome home\" event on October 13 at 9AM ET in NYC, where it is expected to unveil a \"HomePad\", a new Apple TV, LG home accessories, and more (Ryan Christoffel/9to5Mac)",
        "url": "https://urgent.news/2026/10/08/apple-announces-a-welcome-home-event-on-october-13-at-9am-et-in-nyc",
        "published": "2026-10-08T16:05:00.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Greg Jozwiak teases October 13 'welcome home'",
        "url": "https://urgent.news/2026/10/08/greg-jozwiak-teases-october-13-welcome-home",
        "published": "2026-10-08T16:07:39.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple announces surprise ‘Welcome home’ launch event",
        "url": "https://urgent.news/2026/10/08/apple-announces-surprise-welcome-home-launch-event",
        "published": "2026-10-08T16:08:40.000Z"
      },
      {
        "outlet": "CNET",
        "title": "Apple Announces Next ‘Welcome Home’ Special Event on Oct. 13",
        "url": "https://urgent.news/2026/10/08/apple-announces-next-welcome-home-special-event-on-oct-13",
        "published": "2026-10-08T17:16:47.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Apple's 'Welcome Home' event will be on October 13 — and I’m very intrigued",
        "url": "https://urgent.news/2026/10/08/apples-welcome-home-event-will-be-on-october-13-and-im-very-intrigued",
        "published": "2026-10-08T17:35:30.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Apple teases ‘Welcome Home’ event next week",
        "url": "https://urgent.news/2026/10/08/apple-teases-welcome-home-event-next-week",
        "published": "2026-10-08T18:49:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}