{
  "id": 12904934,
  "title": "Matcha ice cream discontinued by one of Japan’s favorite ice cream brands",
  "url": "https://urgent.news/2026/10/08/matcha-ice-cream-discontinued-by-one-of-japans-favorite-ice-cream",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-08T16:00:28.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/10/09/matcha-ice-cream-discontinued-by-one-of-japans-favorite-ice-cream-brands/"
  },
  "original_language": "en",
  "account": "After 24 years, matcha-flavored Super Cup ice cream from Meiji, one of Japan's favorite ice cream brands, will no longer be available in stores. Matcha is a beloved flavor in Japan, but Meiji has discontinued the product due to increasing ingredient costs. The exact date of production cessation is unclear, with some reports indicating late August 2025, while others suggest February 2026. Meiji's website now lists the matcha Super Cup as a discontinued product. The mini-sized Super Cup combo pack containing matcha and choco cookie flavors is also limited to existing inventory. Fans of the matcha ice cream have expressed shock and sadness over its discontinuation, with many lamenting that they have enjoyed the treat for years. While Meiji has not announced any plans to reintroduce the flavor, it is possible they may bring it back as a limited-time offering or explore a higher-end matcha ice cream product.",
  "summary": "24 years after its debut, green tea flavor gets kicked out of the Super Cup family. With matcha being one of Japan’s favorite ice cream flavors, and confectioner Meiji’s Essel Super Cup series being one of Japan’s favorite brands of ice cream, matcha-flavored Super Cup seems like a no-brainer, right? Sadly, very soon it’s going […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "SoraNews24",
        "title": "Starbucks Japan serves up new Coffee Espresso Cream Frappuccino for Nighttime Dolce Coffee range",
        "url": "https://urgent.news/2026/10/08/starbucks-japan-serves-up-new-coffee-espresso-cream-frappuccino-for",
        "published": "2026-10-08T03:00:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}