{
  "id": 12887258,
  "title": "Why Gary Vaynerchuk Is Putting Everything Into Collectibles Brand ‘VeeFriends’: ‘It Could Be the Biggest Business I Ever Build in My Life’",
  "url": "https://urgent.news/2026/10/08/why-gary-vaynerchuk-is-putting-everything-into-collectibles-brand",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T14:00:58.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/biz/news/garyvee-vaynerchuk-veefriends-comics-characters-tv-1236905470/"
  },
  "original_language": "en",
  "account": null,
  "summary": "From Resy to Empathy Wines, VaynerX chairman Gary “GaryVee” Vaynerchuk knows how to build a profitable business. But up until now, the serial entrepreneur and YouTube star’s work has been based largely on impersonal ideas. Enter VeeFriends, the business that Vaynerchuk has wanted to own since he was a kid. On its face, VeeFriends is […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}