{
  "id": 12864852,
  "title": "Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships",
  "url": "https://urgent.news/2026/10/08/following-nintendo-and-sonys-lead-xbox-is-setting-up-a-division",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T12:12:45.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/xbox-xp-product-partnerships-places-productions"
  },
  "original_language": "en",
  "account": null,
  "summary": "Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "The Verge",
        "title": "Xbox is launching a new film and TV division",
        "url": "https://urgent.news/2026/10/08/xbox-is-launching-a-new-film-and-tv-division",
        "published": "2026-10-08T12:01:12.000Z"
      },
      {
        "outlet": "GamesIndustry",
        "title": "Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks",
        "url": "https://urgent.news/2026/10/08/xbox-announces-new-xp-division-to-deliver-transmedia-spinoffs",
        "published": "2026-10-08T12:18:40.000Z"
      },
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Microsoft expands Xbox’s movie, TV ambitions with new division",
        "url": "https://urgent.news/2026/10/08/microsoft-expands-xboxs-movie-tv-ambitions-with-new-division",
        "published": "2026-10-08T13:06:48.000Z"
      },
      {
        "outlet": "Financial Post",
        "title": "Microsoft expands Xbox’s movie, TV ambitions with new division",
        "url": "https://urgent.news/2026/10/08/microsoft-expands-xboxs-movie-tv-ambitions-with-new-division-12892039",
        "published": "2026-10-08T14:55:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}