{
  "id": 12858632,
  "title": "Voice AI Gains Momentum In India As 61% Of Firms Report Over 20% Cost Reduction, Says Nasscom-Krisp Report",
  "url": "https://urgent.news/2026/10/08/voice-ai-gains-momentum-in-india-as-61-of-firms-report-over-20-cost",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-08T11:03:05.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/tech/voice-ai-gains-momentum-in-india-as-61-of-firms-report-over-20-cost-reduction-says-nasscom-krisp-report"
  },
  "original_language": "en",
  "account": "New Delhi, October 8: A recent report by Nasscom and Krisp indicates that voice AI adoption in India is rapidly transitioning from early pilots to production-led deployments. According to the report, 31 percent of organizations have moved their voice AI technology to limited production use, while 13 percent have scaled it across multiple customer journeys. Companies are utilizing voice agents for inbound and outbound calls, automated quality checks, speech analytics, and agent assist tools. However, enterprise-wide adoption of voice AI remains in its early stages.\n\nThe report highlights that sectors such as BFSI, telecom, e-commerce, retail, CPG, travel, and logistics are at the forefront of voice AI adoption due to the high volume of interactions and repetitive workflows. Additionally, 61 percent of organizations report a cost reduction of over 20 percent per eligible interaction following the implementation of voice AI. Furthermore, 30 percent of scaled organizations have seen a positive impact on revenue.\n\nMultilingual capabilities are becoming increasingly important as more than one-third of organizations support at least three Indian languages in production. Use cases handling four or more languages are also on the rise. Rajesh Nambiar, President of Nasscom, believes that India's expertise in handling diverse languages, accents, and noisy environments can help serve global customer operations. Among organizations with broader Indian-language capabilities, 39 percent see global or multi-region customer operations as a significant opportunity.\n\nOrganizations that have adopted voice AI have also reported a return on investment (ROI) within 6 to 24 months, with two-thirds expecting voice AI investments to grow by up to 50 percent. Davit Baghdasaryan, Co-founder and CEO of Krisp, emphasizes that the future of voice AI will be defined not by the number of languages a system supports, but by its reliability in real-world conversations.",
  "summary": "New Delhi, Oct 8: Voice AI adoption in India is rapidly transitioning from early pilots to production-led deployments, with 31 per cent of organisations moving to limited production and 13 per cent scaled across multiple customer journeys, according to a report released on Thursday. According to a joint report by Nasscom and Krisp, companies are deploying voice agents for inbound and outbound…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}