{
  "id": 12855534,
  "title": "Ask AIVI: What if AI could choose your next outfit?",
  "url": "https://urgent.news/2026/10/08/ask-aivi-what-if-ai-could-choose-your-next-outfit",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-08T11:08:45.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/lifestyle/fashion/ask-aivi-what-if-ai-could-choose-your-next-outfit-1.500703182"
  },
  "original_language": "en",
  "account": "Dubai has introduced a new AI-powered fashion and lifestyle shopping app called AIVI. This app aims to simplify the shopping experience for millions of customers across the Gulf, including UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. With over 200,000 fashion styles and personalized recommendations for more than 15 million users, the app focuses on making shopping quicker and more tailored to individual preferences.\n\nOne of the app's key features is Ask AIVI, a personal fashion assistant that allows users to communicate their needs through speech or text. Whether it's an outfit for a wedding, business attire, or accessories to complement existing wardrobe pieces, Ask AIVI utilizes AI technology to analyze users' preferences, past searches, and purchase history to suggest suitable options. Another innovative aspect of the app is Virtual Try-On, which enables shoppers to preview how selected clothing items might appear on them before making a purchase. In cases of urgent shopping decisions, AIVI offers express delivery within 60 minutes in the UAE and 90 minutes in other parts of the Gulf.\n\nThe app also incorporates Club AIVI, a rewards program that retains existing members' accounts and integrates rewards from over 2,600 stores and 85 international brands under Apparel Group's extensive network. To celebrate the region's multicultural communities, AIVI released an original song, \"Own Your Vibe,\" featuring Saudi singer Zena Emad and Indian rapper Karma. This song, blending Arabic, Hindi, and English, highlights the diversity within the Gulf region. The app is accessible on both iOS and Android platforms, aligning with a growing trend towards technology-enhanced shopping experiences that prioritize user choices over endless product listings.",
  "summary": "Dubai: Imagine getting ready for a dinner party but having no idea what to wear. Instead of spending hours browsing online stores or visiting shopping malls, you simply ask your phone for suggestions, try on outfits virtually and have your chosen clothes delivered to your doorstep within an hour. This is the shopping experience Apparel Group hopes to introduce to millions of customers across the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}