{
  "id": 12821588,
  "title": "TODAY lands €2.8M to scale its AI platform for financial advisors",
  "url": "https://urgent.news/2026/10/08/today-lands-2-8m-to-scale-its-ai-platform-for-financial-advisors",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-08T07:59:05.000Z",
  "source": {
    "name": "Tech.eu",
    "slug": "tech-eu",
    "url": "https://tech.eu/2026/10/08/today-lands-eur28m-to-scale-its-ai-platform-for-financial-advisors/"
  },
  "original_language": "en",
  "account": "The AI startup TODAY has secured €2.8 million in seed funding to develop its AI-powered sales operating system for financial advisors. The funding round was co-led by High-Tech Gründerfonds and Insurtech Gateway, with additional investments from Seed X, Lucid Capital, and notable angel investors such as former HDI CEO Herbert Rogenhofer and Tech11 founder Pierre Dubosq.\n\nFounded in 2024 by Michael Gackstatter and Artem Demchenkov, TODAY aims to address the challenges faced by financial and insurance advisors in scaling and professionalizing their operations. Existing technology and compliant AI solutions have not kept pace with the industry's demands, and TODAY's platform is designed to support advisors before, during, and after interactions with clients.\n\nThe AI agents within TODAY's platform can transcribe client meetings, handle routine back-office tasks, provide sales performance coaching, and manage incoming calls. By automating these administrative tasks, TODAY claims that advisors can save an average of five hours per week, potentially increasing revenue by up to 10 percent. Furthermore, the technology enables advisors to capture insights from client conversations approximately 50 times more than traditional methods.\n\nCurrently, more than 3,500 advisors across the DACH region utilize TODAY's platform, including large insurers, distributors, and independent brokers. The company's co-founder and CEO, Michael Gackstatter, emphasized the importance of combining AI technology with a human touch, stating that TODAY's agents will take over the administrative workload, allowing advisors to focus on interacting with clients.\n\nWith the strong support of its investors, TODAY plans to expand its platform further across the DACH region and cover more aspects of advisors' front- and back-office operations.",
  "summary": "TODAY, an AI startuphelping financial and insurance advisors automate their work has raised €2.8million in seed funding. The round was co-led by High-Tech Gründerfonds (HTGF)and Insurtech Gateway, wit...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}