{
  "id": 12820514,
  "title": "Track Radio raising £3m as it eyes marketing, network and programming push",
  "url": "https://urgent.news/2026/10/08/track-radio-raising-3m-as-it-eyes-marketing-network-and-programming",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T07:50:40.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/track-radio-raising-3m-as-it-eyes-marketing-network-and-programming-push/"
  },
  "original_language": "en",
  "account": "Track Radio, a challenger station for sport and music, is seeking to raise £3 million in funding to expand its marketing efforts, DAB coverage and programming. The start-up, which launched in May with a lineup of sports and music personalities, is currently only available in the London area through DAB radio, with additional listeners accessing the service via online streaming and a dedicated app. The £3 million funding round, if successful, could be used to launch a major advertising campaign, increase DAB coverage to more regions, and broaden the programming schedule to include weekend shows, specifically targeting underserved sports like horse racing. Track Radio's programming currently runs from 6am to 7pm on weekdays, with no plans to directly compete with BBC Radio 5 Live's comprehensive live football coverage. The station's founders, including journalist-turned-podcast guru Iain Macintosh, are confident that there is an audience gap in the current market and are optimistic about the potential of the £3 million investment to capitalize on this opportunity.",
  "summary": "Challenger sport and music station Track Radio is in talks to raise a further £3m in funding as it plots a marketing push and expansion of its DAB coverage. The start-up, which launched in May with a heavyweight broadcaster line-up including Mark Pougatch, Sonja McLaughlan and Vassos Alexander, is understood to be in talks with [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}