{
  "id": 12807733,
  "title": "How Puma fits into Chinese sportswear maker Anta’s plan to challenge global rivals",
  "url": "https://urgent.news/2026/10/08/how-puma-fits-into-chinese-sportswear-maker-antas-plan-to-challenge",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-08T06:10:59.000Z",
  "source": {
    "name": "SCMP Business",
    "slug": "scmp-business",
    "url": "https://www.scmp.com/business/china-business/article/3370148/how-puma-fits-chinese-sportswear-maker-antas-plan-challenge-global-rivals"
  },
  "original_language": "en",
  "account": "Anta Sports, China's leading sportswear manufacturer, has further solidified its competitive edge against global giants like Nike and Adidas by becoming Puma's largest shareholder. In an all-cash deal valued at €1.51 billion, Anta acquired a 29.06 percent stake in the German brand, previously owned by Artemis, the investment vehicle of the Pinault family. This strategic move is anticipated to bolster Puma's performance in China's market, according to Fu Yifu, a special research fellow at Su Merchants Bank in Nanjing. The transaction, which involved the transfer of over 43 million shares, was finalized on Wednesday, with Anta disclosing the details to the Hong Kong Exchanges and Clearing on the same day. This acquisition marks Anta's latest addition to its portfolio of international brands, which already includes Fila, Salomon, Descente, Jack Wolfskin, and Arc'teryx. Fu Yifu emphasized that Anta's strength lies in integrating global brands into China's business landscape, noting that European brands are experiencing growth challenges. The Chinese sportswear market is reportedly transitioning from channel expansion to local insights, supply-chain agility, and brand storytelling. Anta's shares increased by 0.49 percent to HK$71.70 on Thursday, despite a 11 percent decline this year. Anta's chairman, Ding Shizhong, highlighted that the global sporting goods industry presents significant growth opportunities due to the increasing popularity of active lifestyles. In the first half of the year, Anta's revenue from other brands surged by 44.2 percent, reaching 10.69 billion yuan (US$1.6 billion). Puma, meanwhile, recorded sales of €278.3 million in mainland China, Hong Kong, Macau, and Taiwan, accounting for 7.9 percent of the group's total revenue. Anta's long-term plan projects a compound annual sales growth of approximately 20 percent through 2030 for its premium brand portfolio, as suggested by Morningstar consultancy.",
  "summary": "China’s biggest sportswear maker, Anta Sports, has strengthened its challenge to global rivals such as Nike and Adidas by becoming the largest shareholder in Puma, the German brand recognised worldwide for its sports and casual footwear. The Hong Kong-listed company completed the acquisition of a 29.06 per cent stake in Puma from Artemis, the investment vehicle of France’s Pinault family, in an…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "SCMP Business",
        "title": "More global investors eye Chinese equities, ending 4-year underweight run, bank says",
        "url": "https://urgent.news/2026/10/08/more-global-investors-eye-chinese-equities-ending-4-year-underweight",
        "published": "2026-10-08T01:00:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}