{
  "id": 12782140,
  "title": "Media Briefing: As AI search shifts referrals, publishers revisit registration walls",
  "url": "https://urgent.news/2026/10/08/media-briefing-as-ai-search-shifts-referrals-publishers-revisit",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-08T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/media-briefing-as-ai-search-shifts-referrals-publishers-revisit-registration-walls/"
  },
  "original_language": "en",
  "account": null,
  "summary": "As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}