{
  "id": 12781810,
  "title": "Modern Retail+ Research: How agencies adapt to a media landscape shaped by AI and creators",
  "url": "https://urgent.news/2026/10/08/modern-retail-research-how-agencies-adapt-to-a-media-landscape-shaped",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-08T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/modern-retail-research-how-agencies-adapt-to-a-media-landscape-shaped-by-ai-and-creators/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}