{
  "id": 12739053,
  "title": "KPMG: Opay Leads Fintech Payment Apps with 69% Smartphone Penetration",
  "url": "https://urgent.news/2026/10/07/kpmg-opay-leads-fintech-payment-apps-with-69-smartphone-penetration",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-07T23:14:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/08/kpmg-opay-leads-fintech-payment-apps-with-69-smartphone-penetration/"
  },
  "original_language": "en",
  "account": "A new study by KPMG Nigeria, in collaboration with the Orange Group, reveals that fintech payment app Opay dominates the Nigerian mobile payment landscape in 2025, with an impressive 69 percent smartphone penetration. The report, titled \"Nigeria Smartphone Study: A Nationwide Analysis of Smartphone Ownership and Digital Application Usage,\" was released in Lagos and surveyed 13,251 respondents across 12 major Nigerian cities. Opay leads the category with a remarkable 69 per cent smartphone penetration, significantly outperforming traditional banking apps. Other leading fintech apps in the Nigerian smartphone market include PalmPay (29 percent), Moniepoint (16 percent), Access Bank (11 percent), and United Bank for Africa (UBA) (11 percent). Established banks like GT Bank (8 percent), First Bank (8 percent), and Zenith Bank (6 percent) also have a presence in the mobile app market. The study indicates that traditional banking and fintech services are increasingly converging within the mobile ecosystem, with mobile usability, app performance, and integrated digital services becoming critical differentiators in financial services. With smartphones becoming the primary gateway to digital services, financial institutions are now competing not only with other banks but also with agile fintech platforms that offer faster, more convenient mobile-first experiences.",
  "summary": "Dike Onwuamaeze A new study carried out by the KPMG Nigeria, in collaboration with the Orange Group, has revealed that Opay lead the Nigerian fintech payment apps in 2025 with",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}