{
  "id": 12724478,
  "title": "When Everyone Uses AI to Write Marketing Copy, It All Becomes Invisible. Here’s How to Actually Get Attention",
  "url": "https://urgent.news/2026/10/07/when-everyone-uses-ai-to-write-marketing-copy-it-all-becomes",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-07T21:29:45.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/christine-slocumb/how-to-create-authentic-marketing-copy/91415953"
  },
  "original_language": "en",
  "account": null,
  "summary": "The best marketing copy doesn’t rely on AI to generate content strategy. Reclaim customers with marketing copy competitors can’t duplicate.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}