{
  "id": 12703030,
  "title": "Vrbo’s New Data Reveals the 1 Human Trait Gen-Z Consumers Will Actually Pay For",
  "url": "https://urgent.news/2026/10/07/vrbos-new-data-reveals-the-1-human-trait-gen-z-consumers-will",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T19:34:59.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/sneha-saigal/vrbos-new-data-reveals-the-1-human-trait-gen-z-consumers-will-actually-pay-for/91416065"
  },
  "original_language": "en",
  "account": null,
  "summary": "Quality gets your business noticed, but trust closes the deal. Discover why authentic trust is the ultimate competitive moat for founders in the age of AI.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}