{
  "id": 12691290,
  "title": "Gears of War E-Day is a 'Natural Choice to Be an Exclusive' – Studio Head Mike Crump Claims Series Carries The Banner For Xbox",
  "url": "https://urgent.news/2026/10/07/gears-of-war-e-day-is-a-natural-choice-to-be-an-exclusive-studio-head",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-07T18:32:43.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/gears-of-war-e-day-is-a-natural-choice-to-be-an-exclusive-studio-head-mike-crump-claims-series-carries-the-banner-for-xbox"
  },
  "original_language": "en",
  "account": "Gears of War: E-Day launched this week, but the game was pulled away from a PS5 launch earlier this year. In a recent interview with the BBC, The Coalition Studio Head Mike Crump defended the choice to be an Xbox exclusive. Crump said, \"Gears has been an exclusive franchise to Xbox for 20 years now. It's sort of entwined deeply with the brand.\" He added that the series is meant to, \"at least in part, carry the banner for the Xbox platform and give people a reason to be in the Xbox ecosystem.\" Despite potential higher sales on PS5, Crump insisted that the studio measures success in various ways, such as showcasing the platform, pushing hardware limits, and demonstrating what the Xbox can achieve. He claimed that the game looks incredible on both the Xbox Series X and Series S. Reviewer Ryan McCaffrey gave it a 9, praising the heartfelt prequel and strong characters. While sales numbers will play a role in the game's success, Crump expressed confidence in the team's achievement, stating, \"For us, that's about shipping a great game that people are going to love.\"",
  "summary": "Gears of War: E-Day launched this week, and while it is excellent, the game was pulled away from a PS5 launch earlier this year. But, in a recent interview, The Coalition Studio Head Mike Crump claims that it is all part of the plan.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}