{
  "id": 12668429,
  "title": "The Grocery Aisle Just Rewrote the Rules of Pet Food",
  "url": "https://urgent.news/2026/10/07/the-grocery-aisle-just-rewrote-the-rules-of-pet-food",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T16:46:12.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/globe-newswire/the-grocery-aisle-just-rewrote-the-rules-of-pet-food"
  },
  "original_language": "en",
  "account": null,
  "summary": "Reformulated PC® Nutrition First® dry dog and cat food closes the gap between the grocery aisle and the specialty pet store. Its veterinarian-formulated recipes are available where Canadians already shop for their families, priced up to 40% less per 100g than select comparable dry dog and cat foods at pet specialty retailers* — no extra […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}