{
  "id": 12668213,
  "title": "Everyone loves Le Labo — so I tried 11 of the brand's fragrances and ranked them from worst to best",
  "url": "https://urgent.news/2026/10/07/everyone-loves-le-labo-so-i-tried-11-of-the-brands-fragrances-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-07T16:53:43.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/le-labo-popular-fragrances-ranked"
  },
  "original_language": "en",
  "account": "Le Labo is a unique fragrance brand that has captured the attention of many, including this reporter. I decided to try 11 of the brand's popular perfumes to rank them from worst to best. While everyone seems to love Le Labo, I had differing opinions on some of their scents.\n\nSantal 33, which is only available in Paris, was my least favorite. I found its earthy and spicy notes, which reminded me of pickle juice, overpowering and disappointing. Musc 25, exclusive to Los Angeles, had a sweet, citrusy, and floral scent initially. However, the powdery notes that followed were too mature for my taste.\n\nShiu 25, the Beijing-exclusive fragrance, was intriguing with its balance of iris, frankincense, and Shiu wood. Although it smelled like pickle juice on my skin, it was long-lasting, and some wearers might appreciate its uniqueness.\n\nAnother 13, created in collaboration with An0ther Magazine, was a standout with its hypnotizing and addictive scent. The notes of jasmine, citrus, vanilla, and musk were captivating, but the strong alcohol-like scent initially made it difficult to appreciate the fragrance fully.\n\nGaiac 10, the Tokyo-exclusive scent, was another scent that deserved more attention. Its light, leafy, and slightly sweet opening was captivating, but its longevity on the skin was lacking. Rose 31, with its simple yet classic rose scent, was enjoyable but felt too ordinary for my taste.\n\nThé Noir 29, surprisingly masculine yet wearable by anyone, was a captivating scent with notes of black licorice, tobacco, and cedarwood. It lasted all day without being overpowering. Cedrat 37, exclusive to Berlin, was a fresh, acidic, and addictive scent with a hint of candied sweetness. I found myself seeking out whiffs of this fragrance throughout the day and would incorporate it into my fall-fragrance lineup.",
  "summary": "Le Labo is known for its standout fragrances, such as Santal 33. Some of its scents are underrated, while others arguably don't deserve all the hype.",
  "key_points": [
    "Santal 33, Paris-exclusive, least favorite with earthy and spicy notes",
    "Musc 25, Los Angeles-exclusive, sweet and floral but too mature",
    "Shiu 25, Beijing-exclusive, intriguing blend of iris and frankincense"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}