{
  "id": 12661068,
  "title": "I left successful corporate jobs to start Uppababy. Suddenly, my family was living on PB&Js.",
  "url": "https://urgent.news/2026/10/07/i-left-successful-corporate-jobs-to-start-uppababy-suddenly-my-family",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T16:08:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/uppababy-founder-twenty-years-company-2026-10"
  },
  "original_language": "en",
  "account": "Bob Monahan, the founder of UPPAbaby, left successful corporate careers to start his own company while raising three young children. He leveraged experience with big brands like Ford and Reebok to grow his baby gear business. Entrepreneurship allowed him to be involved in all aspects of the company, not just one aspect. Monahan started UPPAbaby while living off peanut butter and jelly sandwiches while raising children under three. He was determined to create a stylish, easy-to-use product that appealed to both moms and dads. Monahan's scrappy beginnings involved marketing to new customers who suddenly needed strollers. He took baby steps, staying within budget and funding the business quickly. Within 1.5 years, he was able to support his family adequately. Monahan's company has grown, but he remains focused on surprising and delighting customers through exceptional service.",
  "summary": "Bob Monahan went from corporate jobs with large budgets to bootstrapping UPPAbaby. Limited resources forced him to grow carefully.",
  "key_points": [
    "Bob Monahan left corporate jobs to start UPPAbaby while raising three kids.",
    "He funded the business on peanut butter and jelly sandwiches during early years.",
    "Within 1.5 years, UPPAbaby supported the family adequately."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}