{
  "id": 12657487,
  "title": "Japanese brands, factories gain traction in Vietnam despite Korean competition",
  "url": "https://urgent.news/2026/10/07/japanese-brands-factories-gain-traction-in-vietnam-despite-korean-12657487",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T15:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/world/20261008/japanese-brands-factories-gain-traction-in-vietnam-despite-korean-competition"
  },
  "original_language": "en",
  "account": "In the outskirts of Hanoi, Thang Long Industrial Park, developed by Japanese trading house Sumitomo Corp., is gaining traction despite Korean competition. The industrial complex, sprawling over 2.73 million square meters, boasts over 100 Japanese companies like Panasonic, Canon and Fujitsu. Over 60,000 Vietnamese workers pass through the site daily, attracted by the stability and job security offered by Japanese firms. Even though Chinese and Korean companies offer higher wages, Vietnamese employees at Panasonic emphasized the long-term prospects and the positive atmosphere. With many skilled workers staying for over a decade and fresh recruits joining monthly, the park has reached full occupancy.",
  "summary": "HANOI — About a 30-minute drive northwest of downtown Hanoi on Friday, the entrance to Thang Long Industrial Park came into view after crossing Nhat Tan Bridge, which connects Hanoi with Noi Bai International Airport. At factories throughout the industrial complex, Vietnam’s red flag with a yellow star flew alongside Japan’s flag. Developed by Japanese trading house Sumitomo Corp., the industrial…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Japanese brands, factories gain traction in Vietnam despite Korean competition",
        "url": "https://urgent.news/2026/10/07/japanese-brands-factories-gain-traction-in-vietnam-despite-korean",
        "published": "2026-10-07T15:32:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}