{
  "id": 12652710,
  "title": "Ninja's vertical waffle maker just landed in the UK — and I can't wait to try it",
  "url": "https://urgent.news/2026/10/07/ninjas-vertical-waffle-maker-just-landed-in-the-uk-and-i-cant-wait-to",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-07T15:19:44.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/home/small-appliances/ive-seen-vertical-waffle-irons-before-but-ninjas-new-mess-free-design-is-the-first-to-make-authentic-square-belgian-waffles"
  },
  "original_language": "en",
  "account": "Ninja has introduced a vertical waffle maker in the UK, a product that joins its line of air fryers, blenders, and coffee machines. This particular appliance boasts five settings for achieving the desired crispiness level. Unlike traditional waffle irons, the Ninja Belgian Waffle Maker stands upright, allowing for effortless pouring of batter from its top. This design ensures even distribution of batter inside, leading to perfectly shaped waffles and a smaller footprint compared to conventional models. A dedicated pouring cup helps minimize mess during the cooking process. The waffles cook evenly on both sides, eliminating the need to flip them. The generous interior size guarantees thick and even waffles every time, and a nano-ceramic non-stick coating prevents staining during cleanup. Customers can choose between a soft and pillowy finish or a golden and crispy one, depending on their preference. Upon completion, a green light and a beep signal that the waffle is ready to be served. The Ninja Belgian Waffle Maker is now available for £99.99 directly from SharkNinja. Currently, Amazon is offering significant discounts during its Prime Day sale, but these deals will expire at midnight on October 7.",
  "summary": "Pour in your batter, pick your preferred level of crispiness, and the Ninja Belgian Waffle Maker will handle the rest.",
  "key_points": [
    "Ninja introduces vertical waffle maker in UK",
    "Five settings for crispiness levels",
    "Available for £99.99 on SharkNinja"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}