{
  "id": 12642929,
  "title": "How to run an indie game studio: Part 2, Defining your future",
  "url": "https://urgent.news/2026/10/07/how-to-run-an-indie-game-studio-part-2-defining-your-future",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T14:00:00.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/how-to-run-an-indie-game-studio-part-2-defining-your-future"
  },
  "original_language": "en",
  "account": "Defining your studio's future is crucial for alignment and decision-making. The Big Hairy Audacious Goal (BHAG) is a powerful tool for this purpose, as coined by Jim Collins. This ambitious, clear, and specific goal sets boundaries for all other decisions the studio makes. To find your BHAG, agree on a future date, usually 5-10 years away, and each team member writes an article that will be published on that date. Include detailed, specific elements about what achievements will mark that future date. Read and discuss these articles as a team to identify shared achievements and potential goals. The BHAG should be ambitious, specific, and resonate with everyone, but must also be doable, between 50% and 70% achievable. Yearly goals, usually 5-7, act as camps on the way to reaching your BHAG, helping to prioritize and stay accountable. Together with the studio's purpose, the BHAG and yearly goals form the core of intentional studio leadership, enabling proactive shaping of the studio's future.",
  "summary": "Last week, we established what a studio is, and how understanding its core components can help you find your studio's purpose . This week, we're going to start on the FIRM framework proper, starting with the first pillar, which concerns your studio's future. Because the next most important question after \"why do we exist?\" is \"where are we going?\" Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}