{
  "id": 12634097,
  "title": "Apple Watch Ultra 3 and Ultra 4 See Record Discounts During Prime Day",
  "url": "https://urgent.news/2026/10/07/apple-watch-ultra-3-and-ultra-4-see-record-discounts-during-prime-day",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-07T12:57:30.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/10/07/apple-watch-ultra-3-ultra-4-prime-day/"
  },
  "original_language": "en",
  "account": "Amazon has slashed the price of the previous Apple Watch Ultra 3 down to $599.97 during Prime Day, from its original $799.00. This significant $199 discount is available in the Natural color with Anchor Blue Ocean Band, alongside a Milanese Loop model at an all-time low price. MacRumors is an affiliate partner with these vendors, earning a small commission on purchases that link to them, which helps maintain the site. The Black Apple Watch Ultra 3 with Black Milanese Loop (Large) is also on sale for $699.97, down from $899.00. Both models offer free delivery estimates around October 9 when ordered today.\n\nThese Ultra 3 deals come after the recent launch of the Apple Watch Ultra 4, which also boasts a few discounts during Prime Day. The Ultra 4 is available in both Natural and Black colors with several band options, discounted to $774.99—marking the new record low price and beating the previous low by around $5. The Black Apple Watch Ultra 4 is priced at $774.99, down from $799.00.\n\nFor those seeking more discounts, the Apple Deals roundup on MacRumors recaps the best Apple-related bargains of the past week. Interested readers can sign up for the Deals Newsletter to stay updated on the biggest deals for the holiday season.",
  "summary": "Amazon has knocked the price of the previous generation Apple Watch Ultra 3 down to $599.97 for Prime Big Deal Days, from $799.00. This $199 markdown is available in the Natural color with Anchor Blue Ocean Band, and it's accompanied by a Milanese Loop model at all-time low price as well. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}