{
  "id": 12628868,
  "title": "Brila Media at 24: Building a Sports Media Ecosystem Beyond Radio",
  "url": "https://urgent.news/2026/10/07/brila-media-at-24-building-a-sports-media-ecosystem-beyond-radio",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T12:33:43.000Z",
  "source": {
    "name": "Nairametrics",
    "slug": "nairametrics",
    "url": "https://nairametrics.com/2026/10/07/brila-media-at-24-building-a-sports-media-ecosystem-beyond-radio/"
  },
  "original_language": "en",
  "account": "Brila Media, a 24-year-old multimedia sports platform, has transformed the way fans engage with sports across Nigeria, Africa and beyond. Founded on October 1, 2002, by Dr. Larry Izamoje, Brila began as a dedicated space for sports enthusiasts, expanding over the years to encompass radio, digital media, video, social platforms, live experiences, original content, sports intelligence and community. The company's growth is evident in its impressive statistics, including 44 million+ monthly listeners, 50 million+ audience reach across Africa, over 1.5 million social media followers and more than 1,000 brand campaigns delivered.\n\nToday, Brila's approach goes beyond traditional radio, integrating digital publishing, mobile, video, livestreams, social media, events, communities, intelligence and brand experiences. The brand's evolution is exemplified by its diverse initiatives, from Naija Fans Fest, which fosters fan engagement, to Football for Girls Africa, which introduces young girls to various career opportunities within football. Brila's strategic expansion includes commercial partnerships and sports intelligence reports to better understand audience preferences and broader cultural impacts. As the sports landscape continues to evolve, Brila Media remains at the forefront, adapting to the changing needs of audiences and brands alike, all while maintaining its core commitment to 'communication at the core of Brila.'",
  "summary": "For 24 years, Brila Media has been part of the way sports fans follow the game, argue about it, celebrate it and, increasingly, experience it.Founded on October 1, 2002, by sports broadcaster and media entrepreneur Dr. Larry Izamoje, Brila started with a simple idea: create a dedicated home for sports. Twenty-four years later, that idea […] The post Brila Media at 24: Building a Sports Media…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}