{
  "id": 12624226,
  "title": "Strategie bis 2035: Dieser Plan soll Porsche wieder erfolgreich machen",
  "url": "https://urgent.news/2026/10/07/strategie-bis-2035-dieser-plan-soll-porsche-wieder-erfolgreich-machen",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T11:46:12.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/deutschland/strategie-bis-2035-dieser-plan-soll-porsche-wieder-erfolgreich-machen/100260304.html"
  },
  "original_language": "de",
  "account": "Michael Leiters, Porsche's CEO, has spent time since his inauguration in January to reorganize the future of Porsche, right in the heart of the group. He introduced his plans in the engine room of the company, also known as the Denkfabrik. Porsche's design studio, where new vehicle concepts are developed and prototypes tested on the company's own test track, is where the CEO set the course for the coming years. The goal is for Porsche to once again appear as powerful as the horse in its coat of arms. Porsche has recently struggled, with profit declines affecting the parent company, Volkswagen, multiple times and costing the Porsche and Piech families a lot of money. Now, the focus is on restructuring. The plan, called \"Sportwagenschmiede ’35,\" aims for greater exclusivity, new models, and higher profits, but also tough cuts in costs, organization, and personnel. Here's the overview: Porsche needs to earn more with fewer cars. The profit threshold should be below 200,000 sold vehicles in the future. Leiters noted that many parts of the group were originally designed for producing 350,000 cars, a number lower than the current production target of 250,000 cars. Many of these parts will be trimmed away. In the automobile industry, economies of scale typically prevail, making it challenging to trim down mass production. Leiters aims to position the brand higher and expand offerings in high-priced areas. Porsche wants to triple the revenue of its customization program, where customers can highly personalize their vehicle. The share of expensive models is to be increased from around a third to almost half. The average price of the 10,000 most expensive vehicles sold should rise from 270,000 euros to 330,000 euros by 2030. New models, including a luxury SUV larger than the Cayenne, are in development. To maintain the expedition to new heights, the number of model variants in other areas will be cut by around 20%. Some models, like the E-Version of the 718 Boxster and Cayman, will be discontinued by 2027, and a new SUV with a combustion engine or as a plug-in hybrid will be introduced alongside the E-Macan in 2028. Porsche plans to cut development costs for future model lines by up to 20% and personnel costs in production by up to 30%. Sales and distribution costs are to fall by 20%, mainly through fewer sales regions. Material costs for new vehicle projects are expected to fall by around 10%. Porsche is concentrating on its core business, including selling stakes in Bugatti and the management and IT consultancy MHP, and closing several subsidiaries. The restructuring affects employees, with a 25% reduction in personnel expected over the medium term, and a strategic goal of 30%. About 9,000 jobs will be cut worldwide, with 9,000 specifically in Stuttgart. Additionally, program closures in Leipzig and at subsidiaries will take place. Porsche must address several issues simultaneously, including declining sales, particularly in China, a lower demand for electric models, and high costs for sticking with combustion engines. The company aims to sell no more than a tenth of its vehicles in China in the future, as the market is very demanding and has fundamentally changed. Plans for China are being kept conservative.",
  "summary": "Einst war Porsche die Gewinnperle von VW. Erst kürzlich musste der Konzern aber Milliarden auf die Tochter abschreiben. Porsche-Chef Michael Leiters will die Wende schaffen. Wie sieht sein Plan aus?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}