{
  "id": 12604126,
  "title": "Quick commerce in India set for $90B boom by 2031: Google-Redseer study",
  "url": "https://urgent.news/2026/10/07/quick-commerce-in-india-set-for-90b-boom-by-2031-google-redseer-study",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T10:16:15.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/10/india-quick-commerce-set-for-usd-90b-boom-by-2031-google-redseer-study"
  },
  "original_language": "en",
  "account": "The Indian quick-commerce market is poised for explosive growth, potentially reaching $90 billion by 2031, according to a joint report by Google and Redseer Strategy Consultants. This forecast sees monthly active buyers of quick-commerce services increasing to 100 million within the next five years. Currently, quick-commerce sales are projected to experience a 110% year-over-year surge during the ongoing festive season, capturing about 18% of all online festive shopping in India.\n\nThe surge in popularity is attributed to two key trends: urban shoppers relying on 10-minute apps for their entire monthly grocery runs, and increasing adoption in smaller towns. Metro cities are expected to contribute around 60% of the market's growth by 2031, with quick commerce already accounting for about 6% of total retail spending in Indian metros. However, this share is anticipated to rise to between 20% and 23% over the same period, with the urban user base projected to nearly double from 28 million to 50 million.\n\nBeyond groceries, higher-value non-grocery items like beauty products, home goods, and electronics are also expected to see significant growth. Quick commerce sales for these goods are projected to soar from $3 billion in FY2026 to between $21 billion and $27 billion by 2031. While awareness of quick commerce is high, with over 95% of non-users in smaller towns familiar with the concept, regular usage remains a challenge due to factors such as high delivery fees, small basket sizes, and concerns about product freshness.\n\nTo overcome these hurdles, platforms are implementing strategies tailored to their target markets. In metro areas, larger bulk packs, sharper volume pricing, and automated re-order reminders are being used to cater to the evolving needs of metro shoppers who are increasingly placing full pantry-replenishment orders. In smaller cities, platforms are taking a more cautious approach, focusing on flexibility, offering lower-cost trial sizes, and stocking local regional brands to boost consumer confidence and encourage regular usage.",
  "summary": "Driven by festive season demand and rapid expansion into non-metro regions, India’s quick commerce market is projected to skyrocket from $13 billion in FY2026 to $90 billion by FY2031.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Economic Times - Economy",
        "title": "India’s trade deals can boost jobs, attract investment: Commerce Secy Rajesh Agarwal",
        "url": "https://urgent.news/2026/10/07/indias-trade-deals-can-boost-jobs-attract-investment-commerce-secy",
        "published": "2026-10-07T06:48:56.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}