{
  "id": 12595601,
  "title": "Brian Evergreen is Corporate America’s AI coach. His message: ‘AI doesn’t have vision. Leaders do.’ Are you ready to hear it?",
  "url": "https://urgent.news/2026/10/07/brian-evergreen-is-corporate-americas-ai-coach-his-message-ai-doesnt",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-07T09:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91596725/brian-evergreen-ai-coach-corporate-america-vision-lululemon-microsoft-leaders-create"
  },
  "original_language": "en",
  "account": "Brian Evergreen, a former Microsoft Research executive and author, is an AI coach helping companies envision the future and create strategies to get there. He distinguishes AI effectiveness by emphasizing humans being empowered by it, a concept he calls Future Solving. Despite only 6% of companies seeing returns on their AI investments within a year, Evergreen's clients claim he has saved them billions of dollars. He believes companies should invest in AI to build a desired future and empower humans to achieve it. Lululemon enlisted Evergreen's help to create a vision for premium customer support, aiming to turn challenges into brand loyalty moments. The workshop, held amidst Lululemon's recent struggles, aimed to get employees thinking about the future to drive innovative solutions.",
  "summary": "Brian Evergreen— AI executive coach, chess prodigy, and former choirboy—wants me to articulate a vision for my future. As the waiter replaces our appetizers with entrées, I dodge by peppering him with question after question about AI. Has generative AI actually delivered meaningful results for his clients ? Not as much as other forms of artificial intelligence. There are 27 different types of AI,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}