{
  "id": 12595599,
  "title": "What Bending Spoons is changing at Vimeo after its $1.38 billion deal",
  "url": "https://urgent.news/2026/10/07/what-bending-spoons-is-changing-at-vimeo-after-its-1-38-billion-deal",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T09:11:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91618986/what-bending-spoons-is-changing-at-vimeo-after-its-1-38-billion-deal"
  },
  "original_language": "en",
  "account": "Last year, video platform Vimeo announced it would sell itself to tech company Bending Spoons for $1.38 billion. Bending Spoons, based in Milan, had acquired over 50 businesses, including Evernote, AOL, Eventbrite, and Meetup, since its founding in 2014. Concerns arose among Vimeo users about whether the acquisition would impact their service. Marco Castello, a Bending Spoons employee who became general manager of Vimeo, addressed these worries by speaking to over 200 users representing Vimeo's distinct business segments: independent filmmakers, enterprise customers, and streamers. The goal was to reassure users of the company's commitment to Vimeo and to learn what changes they desired.\n\nFollowing the acquisition, Bending Spoons focused on fixing existing bugs and delivering improvements to the platform. Over 100 bugs were fixed and more than 50 enhancements were made, ranging from live-event search to page-loading performance. Common complaints included slow search times, slow homepage load speeds, and slow video uploads. These issues have since been addressed, with improvements made to search, homepage loading, and upload times. Vimeo has also added user-friendly features such as adjusting privacy settings for multiple videos at once, using internal collaboration tools without requiring video reviewers to log in, and accessing an upgraded AI-powered captioning system. Additionally, AI-enabled features like automated dashboard creation for enterprise users are in development.\n\nBending Spoons' approach has been compared to that of private equity, with its model of revamping legacy tech brands while cutting staff. The company has grown more efficient at deploying employees to transform acquired companies. For instance, around 60 employees worked on Vimeo during Q2, similar to the number of employees who worked on Evernote's transformation in 2023. Bending Spoons emphasizes focusing on the long-term future of the companies it acquires rather than implementing flashy features or quickly flipping businesses to other investors. This includes revamping profile pages for independent filmmakers, enhancing controls around videos embedded on other sites, and adding storage and other features to free plans. Overall, Bending Spoons' strategy allows for quick innovation through smaller, leaner teams.",
  "summary": "Last year, video platform Vimeo announced plans to sell itself for $1.38 billion to tech company Bending Spoons. Milan-based Bending Spoons, which since its founding in 2014 has acquired more than 50 businesses, including Evernote, AOL, Eventbrite, and Meetup, soon faced questions from Vimeo users wondering whether it would continue to offer the same level of service. “I vividly remember some…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}