{
  "id": 12590858,
  "title": "Every Brand Wants to Start a Club. The Hard Part Comes After the Launch Party",
  "url": "https://urgent.news/2026/10/07/every-brand-wants-to-start-a-club-the-hard-part-comes-after-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/emily-cody/brand-clubs-community-marketing-measurement/91415624"
  },
  "original_language": "en",
  "account": null,
  "summary": "Community marketing is moving off social media and into the real world.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}