{
  "id": 12558787,
  "title": "Shin Ramyun Cup Floats On Thames",
  "url": "https://urgent.news/2026/10/07/shin-ramyun-cup-floats-on-thames",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T06:04:39.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=278381"
  },
  "original_language": "en",
  "account": null,
  "summary": "A giant 6-meter-tall Shin Ramyun cup appeared on the River Thames in London on October 6. According to Korea IT Times, the cup was part of a brand campaign by Nongshim to promote Shin Ramyun to a wider audience in Britain.\n\nThe cup, which was illuminated and fitted with giant chopsticks, was designed to look like a freshly prepared bowl of hot Shin Ramyun, with steam rising from it. It set off from Royal Docks in the afternoon and passed by landmarks such as the London Eye, Big Ben, Tower Bridge, and Southbank.\n\nThe campaign, with the message \"Work done. Day done. SHIN ME,\" aimed to position Shin Ramyun as a small moment of personal relaxation after a long day, not just a quick meal. BusinessKorea reported that Nongshim launched the large-scale campaign by touring major landmarks in London on the evening of October 6.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Korea IT Times",
        "title": "A Giant Shin Ramyun Cup Floats Down the Thames, Bringing a Taste of Korea to London",
        "url": "https://urgent.news/2026/10/07/a-giant-shin-ramyun-cup-floats-down-the-thames-bringing-a-taste-of",
        "published": "2026-10-07T02:36:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}