{
  "id": 12556717,
  "title": "O2 signs record £200m deal to keep London venue’s naming rights",
  "url": "https://urgent.news/2026/10/07/o2-signs-record-200m-deal-to-keep-london-venues-naming-rights",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T05:00:35.000Z",
  "source": {
    "name": "Guardian Business",
    "slug": "guardian-business",
    "url": "https://www.theguardian.com/business/2026/oct/07/o2-signs-record-deal-london-venue-the-o2-naming-rights"
  },
  "original_language": "en",
  "account": "O2 has secured a record-breaking £200m deal to retain the naming rights to the London venue, the O2, in what is believed to be the largest sponsorship renewal of its kind in UK history. The 10-year agreement extends O2's relationship with the site until at least 2038, marking a significant increase from the last agreement's £6m annual payment. The newly published accounts reveal that the O2 achieved its best year in 19 years, with pre-tax profits rising by 18% to £76.5m and revenues increasing by 14% to £148.6m in 2025. The venue opened in June 2007 with Bon Jovi and has since hosted acts such as Lady Gaga, Katy Perry, Radiohead, and Usher, attracting over 1.7m tickets annually through O2's Priority Tickets programme. O2's parent company, Virgin Media O2, attributed the success of the deal to the strong brand loyalty and customer retention it brings, particularly in the face of recent customer backlash over price hikes.",
  "summary": "Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}