{
  "id": 12544687,
  "title": "‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth",
  "url": "https://urgent.news/2026/10/07/defensible-to-the-cfo-prime-day-catalyzes-amazon-video-and-dsp-spend",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/defensible-to-the-cfo-prime-day-catalyzes-amazon-video-and-dsp-spend-growth/"
  },
  "original_language": "en",
  "account": "Prime Day, Amazon's annual event featuring big deals, has sparked a surge in media investments from marketers this week (Oct. 6-7), according to five industry insiders. Despite rising fuel prices and subdued consumer confidence, spending on Amazon Ads has jumped 15-40% compared to last year and is projected to grow by up to a third by 2026. Darren D’Altorio, svp of paid media at Wpromote, estimates a 30% increase year on year for endorsed clients and 40% for non-endorsed. These heightened ad expenditures are expected to continue through 2027.",
  "summary": "Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}