{
  "id": 12537409,
  "title": "KTO launches campaign to draw int'l tourists beyond capital city",
  "url": "https://urgent.news/2026/10/07/kto-launches-campaign-to-draw-intl-tourists-beyond-capital-city-12537409",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T03:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20261007/kto-launches-campaign-to-draw-intl-tourists-beyond-capital-city"
  },
  "original_language": "en",
  "account": "Korea's tourism officials have launched a nationwide campaign to draw international tourists away from Seoul and into the country's regional heartland. Dubbed \"Unlock Your Korea: Go Local,\" the initiative, spearheaded by the Korea Tourism Organization (KTO), will run until December 13. It targets secondary entry hubs, such as regional airports in Cheongju, Daegu, and Gimhae, along with major seaport terminals in Incheon, Pyeongtaek, and Gunsan. The campaign aims to eliminate the obstacles that often prevent overseas visitors from exploring beyond the capital city. According to Min Byung-sun, head of the KTO's Tourism Industry Division, the goal is to provide foreign travelers with easy access to travel information and the opportunity to experience the unique local culture upon arrival via regional airports and ports. The initiative specifically addresses two primary issues faced by foreign tourists outside Seoul: purchasing goods and navigating transportation.",
  "summary": "In a major push to disperse tourist traffic beyond Seoul, tourism officials in Korea launched a national campaign Wednesday aimed at helping international travelers navigate the country’s regional heartland directly from provincial airports and seaports. The initiative, dubbed Unlock Your Korea: Go Local, is spearheaded by the Korea Tourism Organization (KTO) and will run through Dec. 13. By…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "KTO launches campaign to draw int'l tourists beyond capital city",
        "url": "https://urgent.news/2026/10/07/kto-launches-campaign-to-draw-intl-tourists-beyond-capital-city",
        "published": "2026-10-07T03:32:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}