{
  "id": 12530764,
  "title": "\"K-Food Wave”… Paris Baguette’s PARAN LABEL Expands Across Singapore",
  "url": "https://urgent.news/2026/10/07/k-food-wave-paris-baguettes-paran-label-expands-across-singapore",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T03:16:24.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=157887"
  },
  "original_language": "en",
  "account": "Healthy bakery products are gaining traction as a new frontier for Korean food brands looking to expand internationally. Paris Baguette has now introduced its homegrown PARAN LABEL brand to all of its Singapore stores, cementing its ambition to establish Korean-style bakery offerings in the Southeast Asian market. Launched in South Korea in February 2025, PARAN LABEL emphasizes a novel standard for healthy bread using proprietary fermentation methods, health-focused ingredients, and balanced nutritional formulations, all while preserving the taste and texture consumers expect from bakery goods.\n\nThe Singapore rollout, which started with a trial at the brand's Paragon store in February, has since expanded to cover all 28 of Paris Baguette's outlets across the island. Seven PARAN LABEL products are now available, consisting of five bakery items and two sandwiches. Early results indicate a positive impact on sales, with average 30-day sales in the bread category rising by 57% since the full store rollout, compared to figures recorded from May to July before the expansion. Sales in the sandwich and salad categories also saw a 10% increase.\n\nAmong the top-selling items are the Smoked Salmon Ricotta Sandwich, Roasted Chicken Ricotta Sandwich, and Multigrain Rye Bread. The multigrain rye bread has been particularly popular for its unique nutty flavor and firm texture, while the smoked salmon sandwich has caught the attention of customers for its well-balanced combination of smoked salmon, ricotta cheese, and capers.\n\nParis Baguette's strategy focuses on offering products that cater to health-conscious consumers without compromising on taste and convenience. By incorporating attributes such as high fiber, reduced sugar, high protein, and probiotics into select products, the brand positions PARAN LABEL as an alternative to traditional bakery offerings. The company has also positioned PARAN LABEL as more than just a bread line by including sandwiches and salads, aiming to make healthy bakery options a part of everyday meals rather than just snacks.\n\nTo further appeal to the local market, Paris Baguette has sought MUIS halal certification for all 28 Singapore stores, providing a wider range of products for Muslim consumers and other customers. The company is also capitalizing on the growing appreciation for Korean culture in Southeast Asia by retaining the Korean brand name \"PARAN LABEL\" in Singapore, thereby reinforcing the brand's Korean identity. As part of its broader marketing efforts, Paris Baguette has expanded its \"ANNYEONG\" campaign across Southeast Asia, introducing Korean food and bakery culture to local consumers.\n\nIndustry experts view Singapore as an ideal testing ground for Korean healthy bakery concepts due to its diverse consumer base and increasing interest in health-conscious and convenient food options. The significant sales boost following the full-store rollout could serve as a useful benchmark for Paris Baguette as it explores further overseas expansion. Paris Baguette plans to use the Singapore success as a foundation for introducing PARAN LABEL to additional overseas markets, including the United States, with the aim of developing it into a global healthy bakery brand. The expansion in Singapore marks a crucial step in Paris Baguette's effort to turn a Korean health-focused bakery concept into an international business, anticipating that the next K-Food category to travel overseas may be healthy bakery.",
  "summary": "Healthy bakery products are emerging as a new area of opportunity for Korean food brands seeking to expand overseas. Paris Baguette has taken its homegrown healthy bakery brand PARAN LABEL to all of its stores in Singapore, strengthening its push to establish Korean-style bakery products in the Southeast Asian market.PARAN LABEL was launched in South Korea in February 2025 with a focus on what…",
  "key_points": [
    "Paris Baguette introduces PARAN LABEL brand to all Singapore stores.",
    "PARAN LABEL emphasizes healthy bread with proprietary fermentation methods.",
    "Sales in bread category rise 57% since full store rollout in Singapore."
  ],
  "editors_take": "Paris Baguette's expansion of its PARAN LABEL brand in Singapore solidifies its lead in exporting Korean-style healthy bakery offerings, catering to health-conscious consumers and setting a benchmark for further overseas expansion.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}