{
  "id": 12523283,
  "title": "Meta and Sierra Build Standard for How Personal Agents Interact With Businesses",
  "url": "https://urgent.news/2026/10/07/meta-and-sierra-build-standard-for-how-personal-agents-interact-with",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-07T01:58:59.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/meta-and-sierra-build-standard-for-how-personal-agents-interact-with-businesses/"
  },
  "original_language": "en",
  "account": null,
  "summary": "An open standard that defines how personal agents interact with businesses is being developed by Sierra, Meta, Genesys, Instinct, Rocket, Shopify, Stripe and Walmart, Sierra Co-Founders Bret Taylor and Clay Bavor said in a Tuesday (Oct. 6) blog post. Set to be published by the end of the month, the Personal Agent Protocol will handle […] The post Meta and Sierra Build Standard for How Personal…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}