{
  "id": 12510286,
  "title": "Daewoong Pharma, Korean and Indonesian Pharmacy Students Explore OTC Market Strategy",
  "url": "https://urgent.news/2026/10/07/daewoong-pharma-korean-and-indonesian-pharmacy-students-explore-otc",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-07T01:16:19.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=157866"
  },
  "original_language": "en",
  "account": "Daewoong Pharmaceutical is enhancing its commitment to cultivating the next generation of global pharmaceutical talent by providing Korean and Indonesian pharmacy students with practical experience developing a market-entry strategy for an overseas market. On October 7, the company concluded the Industrial Skills Event (ISE), a collaboration between Daewoong Pharmaceutical and the Korean National Association for Pharmaceutical Students (KNAPS). A total of 80 students took part in the event, including 48 pharmacy students from Korea and 32 from the Indonesian organization BEM Fakultas Farmasi Universitas Indonesia (BEM FF UI). The primary task was to devise a market-entry strategy for Daewoong Pharmaceutical's pain-relief brand, EasyN6 Eve, within the Indonesian market. The program commenced with online workshops where students from both countries worked together in teams to study the Indonesian pharmaceutical market and consumer needs. Following the research phase, the students developed strategies encompassing product positioning, distribution, and marketing. The program concluded with team presentations, which were mentored and judged by employees from Daewoong Pharmaceutical. The winning team concentrated on women experiencing menstrual pain and associated symptoms such as bloating and abdominal swelling. They recommended a targeted positioning strategy paired with a distribution model that integrates local pharmacies with digital channels. This initiative underscores the pharmaceutical industry's increasing focus on providing real-world market-entry experience for future professionals. Instead of confining the program to classroom-based education, the students were tasked with addressing a genuine market-entry challenge and formulating a strategy, encompassing consumer research to commercialization. The involvement of Indonesian pharmacy students introduced a local viewpoint to the project. Their comprehension of local consumers and market dynamics assisted Korean students in identifying factors that might be neglected when addressing the Indonesian market from a Korean-centric perspective. Experts in the field assert that such cross-border industry-academia programs offer additional benefits beyond talent development. For pharmaceutical firms venturing into foreign markets, obtaining local market intelligence and professionals skilled in translating these insights into commercial strategies is becoming progressively vital. The program also offered Daewoong Pharmaceutical a platform to interact directly with young individuals interested in the global pharmaceutical sector. As Korean pharmaceutical companies intensify their overseas expansion, collaboration with universities and student organizations is anticipated to become an increasingly crucial tool for fostering globally-minded talent. Kim Yoon-seo, Kim Min-joo, and Kim Min-jung from Ewha Womans University, the triumphant team, expressed that the project was especially significant as they could pinpoint the core value of EasyN6 Eve based on Indonesian consumer demands and contemplate how the product could establish itself in the local market. Park Eun-kyung, head of Daewoong Pharmaceutical's CH Division, remarked that the company was impressed by the innovative ideas generated through the collaboration of students from the two nations. \"We witnessed the immense potential of young talent through the fresh ideas developed from the perspectives of students in both countries,\" Park stated. \"We will persist in broadening opportunities for industry-academia collaboration, enabling young people to acquire practical skills necessary in the global pharmaceutical industry.\"",
  "summary": "Daewoong Pharmaceutical is strengthening its efforts to nurture the next generation of global pharmaceutical talent by giving Korean and Indonesian pharmacy students hands-on experience in developing an overseas market-entry strategy.Daewoong Pharmaceutical said on Oct. 7 that it successfully completed the Industrial Skills Event (ISE), an industry-academia collaboration program conducted with…",
  "key_points": [
    "Daewoong Pharma partners with Korean and Indonesian pharmacy students for OTC market strategy",
    "80 students participate in Industrial Skills Event, including 48 Korean and 32 Indonesian",
    "Winning team focuses on women's menstrual pain, proposes targeted positioning and distribution"
  ],
  "editors_take": "Daewoong Pharmaceutical's collaboration with pharmacy students from Korea and Indonesia sharpens its competitive edge in overseas markets by cultivating local market intelligence and talent skilled in commercial strategy development.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}