{
  "id": 12473307,
  "title": "The Emmys will move to Prime Video",
  "url": "https://urgent.news/2026/10/06/the-emmys-will-move-to-prime-video",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-06T14:55:39.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/emmys-move-prime-video"
  },
  "original_language": "en",
  "account": "The Television Academy has entered into an exclusive six-year agreement with Prime Video to stream the Emmy Awards from 2027 to 2032. The news broke after this year's ceremony, presumably to prevent host Mariska Hargitay from mocking the move during the broadcast, which will be its final on a broadcast network. According to The Hollywood Reporter, Prime Video will also be granted access to other Television Academy programming, such as the Hall Of Fame and Television Academy Honors ceremony. However, the Creative Arts Emmys, which have been broadcasted on FXX since 2013, are still up for discussion. This decision comes after the Academy of Motion Picture Arts and Sciences signed a deal to stream the Oscars on YouTube starting in 2029. Television Academy chair Cris Abrego expressed her excitement about the agreement, stating that this is an opportunity to rethink the model and not just renew the deal. She emphasized the importance of continuity and mentioned how rotating between the big four broadcast networks each year was a challenge, as it required starting over with a new producer and brand partnerships. The Emmys will remain free for all viewers, regardless of whether they are Prime subscribers or not, as access to the ceremony is a top priority for the Television Academy.",
  "summary": "As broadcast television continues its path to relative obsolescence à la the telgraph, the Television Academy has signed an exclusive six-year deal with Prime Video to stream the Emmys on the platform from 2027 to 2032.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "CBC News",
        "title": "Emmy Awards moving to Prime Video in 6-year streaming deal",
        "url": "https://urgent.news/2026/10/06/emmy-awards-moving-to-prime-video-in-6-year-streaming-deal",
        "published": "2026-10-06T15:33:36.000Z"
      },
      {
        "outlet": "PBS NewsHour",
        "title": "Emmy Awards to move to Prime Video in 2027",
        "url": "https://urgent.news/2026/10/06/emmy-awards-to-move-to-prime-video-in-2027",
        "published": "2026-10-06T18:57:48.000Z"
      },
      {
        "outlet": "CNBC World",
        "title": "Emmy Awards leave broadcast TV for Prime Video in 2027 under six-year deal",
        "url": "https://urgent.news/2026/10/06/emmy-awards-leave-broadcast-tv-for-prime-video-in-2027-under-six-year",
        "published": "2026-10-06T19:35:04.000Z"
      },
      {
        "outlet": "The Hill",
        "title": "Emmy Awards exit broadcast TV, ink six-year Prime Video streaming deal",
        "url": "https://urgent.news/2026/10/06/emmy-awards-exit-broadcast-tv-ink-six-year-prime-video-streaming-deal",
        "published": "2026-10-06T20:23:35.000Z"
      },
      {
        "outlet": "Adom Online",
        "title": "Vibes The Movie debuts on Amazon Prime Video in US and UK, taking Ghanaian story global",
        "url": "https://urgent.news/2026/10/06/vibes-the-movie-debuts-on-amazon-prime-video-in-us-and-uk-taking",
        "published": "2026-10-06T20:57:57.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}