{
  "id": 12456089,
  "title": "‘Has flat buttocks,’ ‘cusses when scared’: Amazon keeps shockingly specific customer profiles. Here’s how to find yours",
  "url": "https://urgent.news/2026/10/06/has-flat-buttocks-cusses-when-scared-amazon-keeps-shockingly-specific",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-06T19:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91619118/amazon-shopping-customer-profiles-about-you-page-shockingly-specific-how-to-see-view-your-profile"
  },
  "original_language": "en",
  "account": "Amazon has been keeping track of customers' specific details, such as the shape of their buttocks and their swearing habits, which has left some users shocked. One Amazon shopper, Megan Montgomery, discovered this by accident when she opened her \"About you\" page, which is currently in beta. This page, launched in May, uses data from customers' activities to generate details about them in categories like Product Preferences, Interests & Hobbies, and Home & Family. Many users shared the most bizarre assumptions Amazon had made about them, including \"husband has skinny legs\" and \"cusses when scared.\" Amazon's Privacy Notice lists every activity that provides user data to the company, including searching for items, placing orders, interacting with Alexa Voice services, participating in discussion boards, and linking Amazon accounts to third-party businesses. While shoppers can't directly opt out of the \"About you\" feature, they can customize the data Amazon knows about them and delete inaccurate or too-personal assumptions.",
  "summary": "Why is Amazon keeping track of the size of shoppers’ butts? That’s the question that brought one Amazon customer to social media, where she shared the discovery that left her “literally speechless.” According to Threads user Megan Montgomery, she “stumbled upon a page of assumptions that Amazon has made,” which included statements based on her shopping habits. That included the details of events…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "How to find out if Amazon thinks you have ‘flat buttocks’",
        "url": "https://urgent.news/2026/10/06/how-to-find-out-if-amazon-thinks-you-have-flat-buttocks",
        "published": "2026-10-06T22:55:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}