{
  "id": 12455360,
  "title": "Amazon wins global rights to stream Emmys in six-year deal",
  "url": "https://urgent.news/2026/10/06/amazon-wins-global-rights-to-stream-emmys-in-six-year-deal",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T19:08:21.000Z",
  "source": {
    "name": "BBC Business",
    "slug": "bbc-business",
    "url": "https://www.bbc.co.uk/news/articles/cqd09g77mygko?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Amazon Prime Video has secured exclusive global streaming rights to the Emmy Awards for a six-year period, as the ceremony moves away from traditional US broadcast television. This agreement concludes the rotation of the gala among major networks such as ABC, CBS, Fox, and NBC. Effective from 2027, the ceremony will stream live for free worldwide each September, eliminating the need for a Prime Video subscription. The BBC has reached out to Amazon and the Emmys for further comment.\n\nThis move reflects the transition of live events to digital platforms as viewing habits evolve. The Oscars, for instance, will shift to YouTube live globally starting in 2029. Mike Proulx, research director at Forrester, noted that the current setup had become out of sync with modern television, as the shows driving the industry forward largely originate on streaming platforms while the awards themselves were tied to broadcast television. Cris Abrego, chair of the Television Academy, highlighted that the deal grants the ceremony unprecedented global reach, enabling audiences in over 200 countries to watch live. Amazon's head of Prime Video and Amazon MGM Studios, Mike Hopkins, expressed the platform's honor in serving as the global home for the ceremony, emphasizing that free streaming brings the best entertainment to customers worldwide. The agreement marks a significant milestone for Amazon, providing its first marquee entertainment broadcast since establishing a live profile centered on sports, including NFL's Thursday Night Football, NBA, and UEFA Champions League fixtures. Amazon's recent earnings showcased robust gains in live viewership, including record ratings for its inaugural NBA season, peaking at 6.5 million viewers for Game 7 of the Eastern Conference Semifinals. This deal positions Amazon alongside Google, which holds the upcoming Oscar rights on its ad-supported platform. Like Amazon's live sporting events, the free broadcast will help Amazon build a substantial global advertising footprint, marking the first time the Emmy Awards will leave traditional broadcast television entirely since its inception in 1949.",
  "summary": "The gala is leaving traditional US broadcast networks for live worldwide streaming.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Amazon wins global rights to stream Emmys in six-year deal",
        "url": "https://urgent.news/2026/10/06/amazon-wins-global-rights-to-stream-emmys-in-six-year-deal-12472318",
        "published": "2026-10-06T21:22:45.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}