{
  "id": 12425932,
  "title": "Ukrainian Velmart retail chain boosts direct manufacturer sourcing to 53%",
  "url": "https://urgent.news/2026/10/06/ukrainian-velmart-retail-chain-boosts-direct-manufacturer-sourcing-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T16:52:53.000Z",
  "source": {
    "name": "Interfax-Ukraine",
    "slug": "interfax-ukraine",
    "url": "https://en.interfax.com.ua/news/economic/1215427.html"
  },
  "original_language": "en",
  "account": "The Ukrainian Velmart discount hypermarket chain has significantly increased the share of direct deliveries from manufacturers to stores, rising to 53% as of September from just 12% in August, the company's press service announced. This shift is part of a supply chain restructuring effort that now covers over 11,000 product items sourced from more than 570 supplier partners. Local manufacturers supply goods directly to their respective regions, bypassing distribution centers, which cuts down on transportation burdens and speeds up store deliveries. Velmart prioritizes everyday consumer goods, including dairy, deli items, meats, bakery products, groceries, fruits, vegetables, sugar, salt, and flour. When Ukrainian-made alternatives are not available, the chain opts for products from Poland or Romania. Velmart is a part of the Retail Group holding company, operating 34 stores across 18 cities in Ukraine. The company develops private-label brands and has seven integrated production facilities for meat, fish, culinary products, baked goods, and confectionery. In 2025, Velmart's parent company, Foodcom LLC, reported an 18.7% rise in net revenue to UAH 23.6 billion and a 3.2-fold increase in net profit to UAH 378.6 million. The company's owner is JSC Retail Group, with Roman Lunin as the ultimate beneficial owner.",
  "summary": "The Velmart chain of discount hypermarkets has restructured its supply chains and increased the share of direct deliveries from manufacturers to stores to 53%, its press service said.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}