{
  "id": 12425635,
  "title": "Where Can Nike Find Its Next Halo?",
  "url": "https://urgent.news/2026/10/06/where-can-nike-find-its-next-halo",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T17:00:27.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/sports/where-can-nike-find-its-next-halo/"
  },
  "original_language": "en",
  "account": null,
  "summary": "When Nike is at its peak, there’s usually a central product that gives it a cultural resonance that no other brand can touch. Typically, that’s come from Jordan Brand’s retro business. With that no longer working, let’s talk about where the brand can turn.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}